Archive for April, 2010

Camera Perspective

Tuesday, April 6th, 2010

The ability to get the camera and operator into elevated perspectives adds a tremendous amount of production value and can be achieved in many simple ways, from simply bringing a ladder on location to renting construction equipment as in this case. For this production of “The Harvest“, produced by Bob Cording of San Diego, cameraman [...]

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Corporate Video Production

Tuesday, April 6th, 2010

To produce effective corporate video it’s important to understand all facets of a company or organization; it’s products, clients, business model, strengths & weaknesses, and most importantly it’s mission. By understanding a client company in depth, it is then possible to craft each project from an accurate and supportive perspective.

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Underwater Production Services

Tuesday, April 6th, 2010

Underwater production has it’s own unique and specialized requirements. Since 1985, Sloan Productions has served it’s clients with underwater production services. In this project, an exercise video for Speedo, Bob utilizes an underwater housing for a Betacam SP camcorder, recording in the camera and powering the camera from the surface while the director and client [...]

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Nature on PBS

Tuesday, April 6th, 2010

Bob shoots a close-up of a map of remote Mexican islands for the PBS series Nature using the Sony F-900 High Definition camcorder. www.pbs.org/wnet/nature

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Mickelson

Tuesday, April 6th, 2010

For the opening to a Sports Illustrated Sportsman of the Year television special, renowned golfer Phil Mickelson addresses the camera. For this shot we used a Sony F-900 High Definition Camcorder mounted on a 25 foot jib arm for long time client Intersport of Chicago. www.intersport.com www.sportsillustrated.cnn.com www.philmickelson.com www.intersportnet.com

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Golf Fitness Academy Studio

Tuesday, April 6th, 2010

“It takes a village to make good television”. This is the behind the scenes view during taping of Titleist’s Golf Fitness Academy. Many large and small decisions and adjustments add up to a program that appears to the audience as if it “just happened”.

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Outdoor Lighting

Tuesday, April 6th, 2010

Great outdoor lighting utilizes a combination of artificial and natural light sources. During this production for The Golf Channel and Titleist the sun is reflected from both hard reflector boards, a large reflective cloth panel, as well as daylight balanced continuous light source HMI production lamps.

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GFA: Outside

Tuesday, April 6th, 2010

It still amazes me with how much stuff it takes to make good television. Wide shot of one of our setups for The Golf Fitness Academy by Titleist. If you start taking things away however, quality suffers. www.mytpi.com

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Golf Channel: Aircraftcarrier

Tuesday, April 6th, 2010

Definitely one of the coolest shoots we’ve done. For The Golf Channel’s production of “Breaking 90″, we flew out to the aircraft carrier Abraham Lincoln for two days and a night to chronicle the show’s subject Juston Cooper during his “normal” life. Working around the tight quarters of an aircraft carrier is a challenge, but [...]

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Distilling the Corporate Message

Tuesday, April 6th, 2010

One of the elements we enjoy about working with our corporate clients is the opportunity it gives us to learn about their industries. We serve major accounts to the fullest by drilling down into their company until we have a core understanding of what is at the true heart of their company and it’s processes.

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Camera Movement

Tuesday, April 6th, 2010

Camera movement adds visual interest and production value. For this industrial film we employ a “doorway dolly”, (yes, it fits through a door). The doorway dolly is one of the least expensive, easily deployable and repeatable means of getting the camera moving.

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Production Coordination

Tuesday, April 6th, 2010

Productions large and small all have commensurate amounts of necessary administration that require skill and organization. Turning a garage into her office, associate producer Janie Brown keeps track of scripts, budgets, schedules, locations, props, cast, and crew for a series of industrial films and DVD’s.

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Technical Quality in Multi-Camera Production

Tuesday, April 6th, 2010

For multiple camera shoots, each camera must be monitored for proper video levels and matching color. Jeff Landie of Sloan Productions uses his extensive notes about different cameras to make this job easier. Multi-camera camcorder production is a production style that Sloan Productions specializes in.

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Using Proper Tools

Tuesday, April 6th, 2010

Using fundamental tools for lighting a scene yields a more deliberate and artful picture as opposed to the “light it up and look at the monitor” approach. Jeff Landie of Sloan Productions uses a light meter to determine the key to fill to backlight ratio.

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Production Administration

Tuesday, April 6th, 2010

Cost effective production is facilitated by detailed notes and logs that are passed on to the editor. Jeff Landie marks individual and keeper takes during on location interviews for one of Sloan Productions corporate services clients.

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